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SingShot Media joining Sims Division
Electronic Arts announced Tuesday that they acquired SingShot Media, an online karaoke community based in San Francisco. Their platform allows users to record karaoke videos of famous songs and share them with the world or compete with others in contests. CEO Ranah Edelin and CTO Niranjan Nagar will enter Electronic Arts in the roles of Vice President. SingShot was launched in February 2006 and they've built a team and technology "focused on establishing and maintaining live communities." Nancy Smith, Executive Vice President and Group General Manager at EA is quoted saying the SingShot team consists of true experts in developing user-generated communities through music. Although all of this doesn't have much to do with the Sims yet, the press release says that the five person team of SingShot will join the Sims Division. What their task will be is not completely clear and not mentioned, but it'll most likely have to do with music and the Sims 2 community. Once we have more news about this, we'll let you know.

Written at 01:43 on Wednesday, 14 February 2007 by ChEeTaH.


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