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EA Decided against Product Placement in OfB
Although it was apparantly considered, BusinessWeek reports that there will not be any product placement - i.e. advertising - in the Sims 2 Open for Business. Because the Sims is a fantasy world, ad and design staffs working on the expansion, decided to not put real-life brands in the Sims world. This despite McDonalds and Intel making an appearance in The Sims Online, and later as download for the Sims 1, as well as an Alienware Computer download from the Sims 2 Exchange. EA was already working on placing some brands in the storylines for Open for Business, but those have now been removed. The full article discusses product placement in other games as well.

Written at 14:21 on Saturday, 28 January 2006 by ChEeTaH.


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