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Wieden+Kennedy to make Sims ads [Update]
After EA stopped their relationship with SEE Advertising for making TV commercials for EA's games, EA has been looking for a new partner. They've found one in Wieden+Kennedy. The W+K department in Portland will take over the US advertising, whereas the Amsterdam location will take care of the European ads, both on print and commercials. One of the game Wieden+Kennedy will be advertising for is The Sims 2. All this was announced in a press release by EA Netherlands - EA US hasn't released any info regarding this yet.

[Update 1 June, 11:55] EA US has now too released the press release. You can find more details by reading the press release.

Written at 00:58 on Wednesday, 1 June 2005 by ChEeTaH.


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