Advertising in TSO
has posted an interesting report about The Sims Online. It's all about McDonald's putting some advertising in the game, which they pay EA for. The same goes for Intel. Apparantly, EA needs to make more money from the game, and therefore they've decided to put in some product placement. Intel and McDonald's were interested because the game attracts many young players. One way that it'd be shown, is in the way that you can buy a McDonald's restaurant. As it's an online game, it'll be easy for Maxis/EA to put in future advertisers in the future. Something slightly similar already happened in The Sims when the Pepsi Drinks machine was released, although I'm not sure if Pepsi actually paid for that. The whole article can be found right here
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Written at 23:58 on Tuesday, 17 September 2002 by ChEeTaH
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Written at 05:14 on Wednesday, 18 September 2002 by Andy (TSZ) (Andy)
I find this quite disturbing.
I know games like EA's FIFA series allow advertising on the billboards like normal football clubs, but for these big corporations intruding into our virtual world of "The Sims" is something I do not agree with.
If this is allowed to go unchecked, we might be next reading about...
"MacDonald's The Sims 2 (sponsored by Intel)"
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Written at 13:08 on Wednesday, 18 September 2002 by Matthew (Matthew)